A couple months ago, I was trying to set an appointment to meet a friend for coffee. I cannot find the original conversation on Twitter, but it went something like this:
@Dana - would love to meet for sometime next week.
@Readysetgrow - that would be great. How about coffee in Bellevue on Tuesday at 2 p.m.
@cafecesura - We would love to have you come in for coffee.
What the heck? At the time, I didn't even know how that happened. Now, I understand how. But more importantly, Cafe Cesura is a brand who is paying attention, and listening to what people are saying on social media - about what they do!
Dana and I didn't meet there for coffee, but I have made Cafe Cesura my Eastside coffee destination - all because of a tweet.
How are you using Twitter to listen to what your customers or potential customers are talking about, or listening to know if they are talking about you?
Confused by all of it? I'm having a workshop in a couple weeks to help demystify Twitter and help you have results like the one above.
